Selected project

Jimmy Choo

Retail interior design

Jimmy Choo is a 21st-century luxury accessories brand known for its shoes, glamorous aesthetic, and playfully daring spirit. The brand traces its roots to bespoke shoemaker Jimmy Choo, who served the global jet set, including Princess Diana, from his atelier in London's East End in the early 1990s. The Jimmy Choo company was founded in 1996. Mr. Choo's niece, Sandra Choi, joined as creative director after leading design at the East End atelier; she still holds that position. Mr. Choo left the company in 2001.